Build Your Big Launch Sales Funnel

So many times I hear "I don't know what a funnel is", " I am so frightened to do a webinar", so let me help you out here and explain things so you will fully understand and no longer be frightened but excited!

A funnel is a process to educate people who are interested in working with you, about who you are, what you do and how you can help them. As part of this funnel you will provide valuable content that will actually help them for free and if they want more of you or your products then they can make a purchase. 

How a funnel is implemented is magic! No just kidding there is a process but if the funnel is done really well, then it just seems as though everything is falling into place by magic, but it is the systems that you build to support this funnel that seems to make it all just work magically!

As part of a sales funnel people often do webinar's which are just live online classes done using a video conferencing. This can be part of your funnel but does not have to be, you could do all pre-recorded videos as part of your funnel, however live interaction online increases conversions. 

The total time to creating and run your big launch is 16 weeks! This is doing it properly, planning it out. As part of my mastermind group you will do your first and second mini-launches while clarifying your process. 

8 Weeks Before the Launch Starts 

8 Weeks before the Launch Starts Phase 1-5 of the Sales funnel must be build, then the launch can start while completing the Sales funnel content for the webinar. 

Week 1

Creating The Wave of Interest, FB lives, blogs, posts, interviews with links to free content optin

Week 2

Creating The Wave of Interest, FB lives, blogs, posts, interviews with links to free content optin

Week 3

Creating The Wave of Interest, FB lives, blogs, posts, interviews with links to free content optin

Week 4

Release Free Value content 1 Monday with invite to webinar

Release Free Value content 2 Friday with invite to webinar

Week 5

Release Free Value content 3 Tuesday with invite to webinar

Run Webinar On Thursday or Saturday

Run Webinar On Saturday or Sunday

Cart Opens Live On webinar or before with pre-offer.

Week 6

Live Stream Promotion

Live Stream Day

Last Offers, Q&A Live Stream

Cart Closes Thurs/Friday

Cart Reopens For 24 hrs - revised payment plan

Week 7

Review, Questions, Refunds

Week 8- 12
( if 4 weeks)

Run the program

Week 8-12

Automate The Launch

The Phases Of Your Webinar Sales Funnel

These are the phases of your sales funnel, do you need all of this, it depends on the level of success you want. If you are working on your own you maybe only able to implement a certain amount of this. The biggest key is having a big list build up before doing this, if you do not then there is more work involved in building list during this time. 

Phase 1 Clarity For Success

The first stage of working together means some deep diving getting super clear on each section below.  This will require a few clarity meetings of a couple of hours. 

Business Goal, Offer & Product Suit

List Building Strategy

Launch Strategy

Webinar Content

Phase 2 Building Your Free-Value Funnel

The second stage is building your webinar funnel. 

Build Optin 

Build Video Value Thank You Page

Text for optin & offer, Graphics, Images, Video Editing, Setup 

Email sequence, List Building, FB Ads

Phase 3 Building Your Webinar Funnel

The second stage is building your webinar funnel. 

Build Optin 

Build Thank You

Text for optin & offer, Graphics, Images, Video Editing, Setup 

Setup Webinar application, Setup Payment 

Phase 4  Building The Webinar Warm Up Content

This content is where you get to give value and help the potential customer to get to know you before the webinar. 

Optin

Thank You With Free Content

Videos, Graphics, Text, Offer

Email Sequence, Automations

Phase 5 List Building

Time to get registrations for the webinar/masterclass! This has to keep happening in the background.

FB Ads, FB Lives

Interviews/Press

Blog

Email Sequence

Phase 6 Writing The Webinar Content

The first stage of working together means some deep diving getting super clear on each section below.  This will require a few clarity meetings of a couple of hours. 

Planning Content

Branding

Writing Content, Images, Videos, Testimonials

Review & Practice

Phase 7 Running The Webinar

The first stage of working together means some deep diving getting super clear on each section below.  This will require a few clarity meetings of a couple of hours. 

Pre Email Sequence, Practice Session

Mental Preparation, Tech support, links, ipad

Running The Webinar live

Managing Signups, answering emails

Phase 8 Post Webinar

This is where the diamonds can be left on the field unless you are prepared with emails sequences or a post webinar funnel. 

Email sequence

how to decide, Q&A, Content Outline, Alternative, Last Call

Monitor Stats, Upload replays, monitor youtube comments, Fb comments, FB messages, Emails, 

Post Webinar Q&A Live via FB/zoom/wbeinar

Last Offer

Phase 9 Automate The Webinar Funnel

This is where the diamonds can be left on the field unless you are prepared with emails sequences or a post webinar funnel. 

Review Everything 

how to decide, Q&A, Content Outline, Alternative, Last Call

Update all content, text, videos, edit videos, email sequences, 

Prepare webinar for automation webinarjam

List building for automated webinar