This Is My Story
Martha has 12 years experience as a software engineer with Avaya, Motorola and Iona Technologies. She has been a avid learner and online entrepreneur for the last 6 years, creating her own business and mentoring others in many different businesses to expand their business online. She is also a mentor for online business with Local Enterprise Office, Galway.
BSc of Computer Science and mathematics, University of Maynooth & DipNT.
“Online Learning Industry Poised for $107 Billion”- TJ McCue, Forbes
“Perhaps the greatest risk any of us will ever take is to be seen for who we truly are.” ...here is my story
My adventure started in 2010 when I was made redundant, 7 months pregnant, from a corporate company as part of a group redundancy and my options were limited at the time. Over the next 3 years, while finishing a diploma in nutrition and having my family, I had started absorbing and teaching social media, the tech geek inside me couldn’t be kept quiet! I was constantly studying the new trends in the US, what was working and what wasn’t. I started teaching social media in private classes and also for the Local Enterprise Office Galway.
In 2013 after teaching social media and spending some time setting up a Nutritional Therapy practice which wasn’t making enough money with 1:1 clients, and also the new pressure of my husband now commuting to work in London, and also with a 2 year old and 9 month old, I knew I needed to make more money or it was a family immigration to the UK, I knew I needed to move my business online.
To be 100% honest, I was ready to make this work to bring my family, back together. I'm not there yet but I am getting closer. Sometimes the best fuel is personal goals, everyone needs to understand their WHY, why they are doing what they are doing and how much do they want it! You can be damn sure when my girls ask where is Daddy, I top up my WHY and I know I WILL make this work.
My husband couldn’t understand how I could make money online selling my knowledge but I knew I could, so to prove him wrong, as wives like to do!, I went up to the office on a friday night and I created my first online program. It was simply a facebook group, a pdf and alot of passion to help people. On the 27th of September 2013 I made my first online sale of €12! I will never forget it, I danced around the office! By the end of the weekend I had 40 people signed up and payments in my paypal account!
In 2014 I was running 2 different businesses nutrition business and social media business, 2 kids and a commuting husband. I continued studying top trends and mentors. I tried out various online business models, from low priced programs to high priced long term programs, I have applied various business models both online and to my offline business. 2014 was my year of Real-Online-life Learning.
In 2015 I finally listened to one very good piece of advice “the man who chases 2 rabbits will not catch either!” I knew I had to focus on one of my businesses and-- that was teaching self-employed people who wanted to make more income from the online space the tech know-how they needed. So like all good businesses I decided to niche, committed to one business and then increased my online income by 900% (see graph).
You see over the last few years as I was gaining clarity, I was building something very important, actually probably the most important part of any business....a community. "You cannot have a successful business without a successful community"
I had all of the knowledge, I had nearly..everything I needed to make it work but something was holding me back in 2013… the belief in myself and clarity on my business model. It took me some time to get crystal clear on who I am, what I offer, who I offer it to and what I provide.
I knew if I had believed in myself more in 2013 I would have got further faster. I knew this was something that holds alot of people back. I realised there was a need to bring alot more to people than just Tech. So now I am stepping up even more and bringing people an exciting event and master program on Mindset, Strategy and Technology for people selling information, services or products online.
After my adventure journey, where you can gather stats on online income and customers however, you can’t measure the tears and breakdowns it took to get there, I want to help people avoid some of the lessons I had to learn the hard way. I want to create a space of experts to give you this knowledge.
All self-employed people take on enormous personal pressures to make their dream come true. if you do not have the right mindset and clarity to go with your strategy and technology, you will take alot longer to reach your dream, if at all you do and with a lot of personal stress.
There are many advantages of online business, no premises,no overheads of brick and mortar, flexibility of time and place and straight forward online payments, and most of all freedom to live your life the way you want to live it, with an audience of millions, your income is only limited by your vision, passion and work ethic.
The limitless opportunities of leveraging your knowledge of real world business experience to reach beyond your local area and to go global expanding your market and income globally is no longer limited by your location, or footfall, no longer trading time for income, as your online income increases...but do not be deluded, it does take work, there isn’t a magic online pill you can take, but if this is a space you are interested in, then you need to come to the Shine Adventure.