Build Your Big Launch Sales Funnel
So many times I hear "I don't know what a funnel is", " I am so frightened to do a webinar", so let me help you out here and explain things so you will fully understand and no longer be frightened but excited!
A funnel is a process to educate people who are interested in working with you, about who you are, what you do and how you can help them. As part of this funnel you will provide valuable content that will actually help them for free and if they want more of you or your products then they can make a purchase.
How a funnel is implemented is magic! No just kidding there is a process but if the funnel is done really well, then it just seems as though everything is falling into place by magic, but it is the systems that you build to support this funnel that seems to make it all just work magically!
As part of a sales funnel people often do webinar's which are just live online classes done using a video conferencing. This can be part of your funnel but does not have to be, you could do all pre-recorded videos as part of your funnel, however live interaction online increases conversions.
The total time to creating and run your big launch is 16 weeks! This is doing it properly, planning it out. As part of my mastermind group you will do your first and second mini-launches while clarifying your process.
8 Weeks Before the Launch Starts
8 Weeks before the Launch Starts Phase 1-5 of the Sales funnel must be build, then the launch can start while completing the Sales funnel content for the webinar.
Week 1
Creating The Wave of Interest, FB lives, blogs, posts, interviews with links to free content optin
Week 2
Creating The Wave of Interest, FB lives, blogs, posts, interviews with links to free content optin
Week 3
Creating The Wave of Interest, FB lives, blogs, posts, interviews with links to free content optin
Week 4
Release Free Value content 1 Monday with invite to webinar
Release Free Value content 2 Friday with invite to webinar
Week 5
Release Free Value content 3 Tuesday with invite to webinar
Run Webinar On Thursday or Saturday
Run Webinar On Saturday or Sunday
Cart Opens Live On webinar or before with pre-offer.
Week 6
Live Stream Promotion
Live Stream Day
Last Offers, Q&A Live Stream
Cart Closes Thurs/Friday
Cart Reopens For 24 hrs - revised payment plan
Week 7
Review, Questions, Refunds
Week 8- 12
( if 4 weeks)
Run the program
Week 8-12
Automate The Launch
The Phases Of Your Webinar Sales Funnel
These are the phases of your sales funnel, do you need all of this, it depends on the level of success you want. If you are working on your own you maybe only able to implement a certain amount of this. The biggest key is having a big list build up before doing this, if you do not then there is more work involved in building list during this time.
Phase 1 Clarity For Success
The first stage of working together means some deep diving getting super clear on each section below. This will require a few clarity meetings of a couple of hours.
Business Goal, Offer & Product Suit
List Building Strategy
Launch Strategy
Webinar Content
Phase 2 Building Your Free-Value Funnel
The second stage is building your webinar funnel.
Build Optin
Build Video Value Thank You Page
Text for optin & offer, Graphics, Images, Video Editing, Setup
Email sequence, List Building, FB Ads
Phase 3 Building Your Webinar Funnel
The second stage is building your webinar funnel.
Build Optin
Build Thank You
Text for optin & offer, Graphics, Images, Video Editing, Setup
Setup Webinar application, Setup Payment
Phase 4 Building The Webinar Warm Up Content
This content is where you get to give value and help the potential customer to get to know you before the webinar.
Optin
Thank You With Free Content
Videos, Graphics, Text, Offer
Email Sequence, Automations
Phase 5 List Building
Time to get registrations for the webinar/masterclass! This has to keep happening in the background.
FB Ads, FB Lives
Interviews/Press
Blog
Email Sequence
Phase 6 Writing The Webinar Content
The first stage of working together means some deep diving getting super clear on each section below. This will require a few clarity meetings of a couple of hours.
Planning Content
Branding
Writing Content, Images, Videos, Testimonials
Review & Practice
Phase 7 Running The Webinar
The first stage of working together means some deep diving getting super clear on each section below. This will require a few clarity meetings of a couple of hours.
Pre Email Sequence, Practice Session
Mental Preparation, Tech support, links, ipad
Running The Webinar live
Managing Signups, answering emails
Phase 8 Post Webinar
This is where the diamonds can be left on the field unless you are prepared with emails sequences or a post webinar funnel.
Email sequence
how to decide, Q&A, Content Outline, Alternative, Last Call
Monitor Stats, Upload replays, monitor youtube comments, Fb comments, FB messages, Emails,
Post Webinar Q&A Live via FB/zoom/wbeinar
Last Offer
Phase 9 Automate The Webinar Funnel
This is where the diamonds can be left on the field unless you are prepared with emails sequences or a post webinar funnel.
Review Everything
how to decide, Q&A, Content Outline, Alternative, Last Call